It seems like everyone wants to make a tequila or mezcal these days, but creating a successful agave spirit requires a knowledge of the rich tradition and production process behind this category.

El Silencio COO Carlos Ochoa, walks us through the traditional route to market for agave spirits, and production cost breakdown for both tequila and mezcal. More importantly, Ochoa advocates for bringing all production aspects in-house to decrease COGS and improve the way Mezcaleras are portrayed in marketing agave spirits.

“By buying finished goods, you’re incentivizing the broker and the producers to squeeze down every single penny,” argues Ochoa. “What I’m trying to convince people of is to bring everything in house and hire those people directly.”