Alcohol made a late arrival into the world of e-commerce. With that said, retailers need to build and manage the online presence of alcohol for online shoppers. Due to the visual experience offered to customers, retailers must include detailed images, as well as a clear copy of their product detail page and description.
It is also important to include a clear packaging size, price, and pricing format. It can be beneficial to include coupons or promotions as an incentive to consumers, because they are more likely to purchase a different item than usual.
Source: Beverage Daily, November 2019