A new, younger (18-34) generation of whiskey drinkers is emerging and with them comes a new generation of untraditional whiskey makers producing innovative and quality new liquid. Distill Ventures explored the New World of whiskey through interviews with whiskey makers, bartenders, retailers and consumer surveys of the US and UK. According to Distill Ventures, producers and retailers must harness the digital landscape to adapt to the changing buying and consumption habits of the new whiskey consumer.

Source: Distill Ventures, September 2020


Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.