Direct-to-consumer shipments passed 5 million cases in 2016, Kent Nowlin, general manager of Sovos ShipCompliant, reported at the Direct to Consumer Wine Symposium held on January 13th in California. These new figures were part of a comprehensive report that included sales, volume and varietal trends over the past 12 months.

The report was compiled from data generated jointly by ShipCompliant and Wines Vines Analytics. Direct-to-consumer shipments have grown steadily over the past 6 years, growing from less than 3 million cases in 2011 to just over 5 million cases this year. Direct-to-consumer shipment volume was up 17.1% from the previous year, the largest rate of increase since 2011.

Source:, January 2017

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