Jose Cuervo owner Becle completed the purchase of an additional 29% stake in Eire Born Spirits (EBS), the company that owns and markets professional fighter Conor McGregor’s Proper No. Twelve Irish whiskey. The Mexican drinks group now owns a 49% stake in EBS. Net sales for Becle grew 5.3% in the first quarter of 2020 with Jose Cuervo representing 37.3% of those sales.

Source: The Spirits Business, April 2020 


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