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Consumers Drink More at Restaurants than Bars

A recent Nielsen survey surprisingly shows that Americans drink more at restaurants than their local watering holes. The new data tracked where Americans are drinking across various on-premise channels over the course of three months this year.

Casual dining chains ranked #1 with 55 percent of Americans 21 years old and over drinking there. Second was independently owned restaurants at 38 percent. The real surprise was that sports bars actually ranked 4th with 28 percent of qualified Americans visiting them and drinking. Neighborhood bars were 6th with 22 percent and brew pubs/taprooms ranked 3rd among bars and 8th overall at 14 percent.

Source: Beer Business Daily, September 2019