Instagram users can now order Tequila through Instagram Story ads by using the swipe up option. Customers will need to input their age into the system when making an order. However, workers are required to scan the customers ID before handing them the alcohol.
Brands in the alcohol industry can use Instagram Story ads as an entrance into the world of eCommerce. This option can allow brands to connect with consumers, as well as measure their purchase intent, conversion rate, and more.
Source: Ad Week, October 2019