Knowing how to sell your brand is only one piece of the puzzle when it comes to securing funding. In order to get money through the door, it helps to be aware of all your options for raising capital, from family and friends to supplier-backed venture capital.

Jennifer Evans, Vice President of Constellation Ventures, has seen what it takes for beverage alcohol brands to find scaling solutions and reach growth targets. In this video, she discusses several variable sources of funding that brands can tap into. She also covers the need for brands to differentiate themselves and maintain scalable qualities.

Evans advises to “make sure that you really fully understand what potential investors are bringing to the table and that you have a clear understanding of what they expect and require of you.”