The month of August saw solid growth for cognac in the US market. LVMH, the leader of the segment, reported that “management sees a ‘strong’ opportunity for the more premium segment.” With that being said, cognac did very well in the US this past month. According to Morgan Stanley data, “US shipments volume grew +33.5% y/y in August… On a 6-month rolling basis, US shipments grew +21.6% in volume and +21.0% in value…” The other big market for cognac has been Asia. Asia also saw growth with shipments up by +25.8% y/y. Premium alcohol has recently been trending in a variety of liquor categories and cognac is surely one to add to the list.
Source: Morgan Stanley