The association responsible for promoting Cava is introducing a new classification to emphasise the range and diversity of the Spanish fizz and encourage shoppers to trade-up.
Only suppliers producing wines from single vineyard estates within their property will be eligible to add Cava del Paraje Calificado to labels.
The region’s Consejo Regulador said the new tier would be introduced this autumn with some producers already geared up to launch wines carrying the status.
It added producers would be rigorously checked to ensure they complied with strict quality controls.
The president of the DOP del Cava, Pere Bonet said: “Cava is the only sparkling wine in the world with so much diversity to offer consumers, both in terms of price and style. From entry level non-vintage Cavas right through to the top end, limited production gran reservas, we believe that Cava is unique in its range and variety of styles.”
He added: “This new classification gives Cava producers the opportunity to gain recognition for those wines which are produced from a specific site or single estate within their vineyard. We have received considerable interest from our producers about this initiative, and whilst it is a little too early to say how many Cava houses will participate, we anticipate that there will be a number wanting to use the classification for their wines.”
Bonet highlighted the move was part of its strategy to “communicate the amazing diversity of styles and qualities to be found within the region” and promote its premium image.”
Source: OLN
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