The DISCUS code is used to control the advertising and marketing practices, which are used to create content about spirits in the United States, specifically to those over the age of 21-years-old. Any advertisements created must be placed where approximately 70% of the audience is of legal age, as well as 500 feet away from a church, elementary, or middle school.
Studies conducted by The National Institute on Drug Abuse, as well as the Substance Abuse and Mental Health Services Administration, show a decline in underage binge drinking. With that said, there is no relationship between advertising and alcohol consumption.
Source: Media Post, October 2019