These days there’s a decent chance consumers will interact with your brand for the first time online. This panel recording from Bar Convent Brooklyn discusses the key elements of successfully promoting and selling a brand online including: best practices for driving awareness, preference and purchase, how site analytics should be tracked and utilized, how to be mindful when developing awareness, and the most common pitfalls.
Danny Ronen, Founder, DC Spirits
Andrea Sengara, VP Marketing, Campari America
Anna Gorovoy, Co-Founder and CBO, Shaker & Spoon
Joanna Franchini, Co-Founder and Chief Content & Brand Officer, Curiada