These days there’s a decent chance consumers will interact with your brand for the first time online. This panel recording from Bar Convent Brooklyn discusses the key elements of successfully promoting and selling a brand online including: best practices for driving awareness, preference and purchase, how site analytics should be tracked and utilized, how to be mindful when developing awareness, and the most common pitfalls.
Panelists:
Danny Ronen, Founder, DC Spirits
Andrea Sengara, VP Marketing, Campari America
Anna Gorovoy, Co-Founder and CBO, Shaker & Spoon
Joanna Franchini, Co-Founder and Chief Content & Brand Officer, Curiada