In an interesting new study, more than 70 percent of beer drinkers have taken a “Beercation”. A Beercation is when Americans have traveled to a destination specifically to sample the alcohol in the region, and it’s on the rise. The top destinations surveyed were France, Germany, California and Italy. This trend has been squarely attributed to the rise in craft and local breweries and wineries.
Source: NYPost, September 2019