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Beer is the top alcoholic beverage of choice for consumers

A recent survey conducted by The Harris Poll found that beer is the favorite beverage for most regular US drinkers. Wine leads amongst women, adults age 65+ and higher income households.

For regular drinkers, beer is the choice for just over 38 percent, followed closely by wine at 31% and spirits at 28%. This trend unsurprisingly holds true over the past 10 years. The only change is in wine drinks, 6 in 10 wine drinkers today say they drank beer 10 years ago rather than wine.

Source: DBR, February 2017