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Beer Sales Up By 3.5 Percent Through Mid-July

Market research firm IRI reported that year-to-date beer category dollar sales in off-premise retailers have increased to nearly $19.5 billion, growing by 3.5%. IRI data shows that imports have increased by 5.9%, flavored malt beverages  by 27.7%, and domestic super premiums by 12.6%. In the four weeks ending July 14, category-wide sales surpassed $3.4 billion and grew by 5.7% while flavored malt beverage sales increased 38.2%. Flavored malt beverage dollar sales reached nearly $1.9 billion. Dollar sales of craft beer reached over $2.2 billion and are up 2.9%.

Source: Brew Bound July 2019