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Beer on the Rise

Beer is certainly on an upward trend. It is up in dollars and volume, three percent and 0.7 percent, respectively. This bumped beer up to 1 percent in volume, according to the latest IRI, and 11-12 percent volume growth for Flavored Malt Beverages (FMBs). The driving source of this increase is the domestic super premiums, which have been up 15 percent. Imported beer also did quite well, as they were up 7.4 percent. Craft, on the other hand, increased only three percent, and cider only one percent.

Source: Beer Business Daily, April 2019