The global Baijui market has recently overtaken Whiskey as the most valuable spirit by market share according to new data. Baijui now accounts for roughly 37% of total global spirits value, up by 13% from the 2016 Brand Finance Spirits 50 report. Global “value” is calculated based on a number of factors including: business assets that can be bought, sold or licensed and brand valuation. The Baijui market now represents a total value of over $22 billion.

Source: The Spirits Business, March 2017

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