American whiskey has experienced very healthy growth in recent years and as a result, most of the international drinks players were investing heavily in the category pre-pandemic. However, despite the healthy demand for the category, it has not been spared from the challenges of Covid-19. The Spirits Business spoke to a number of spirits companies that have experienced difficulty obtaining investment or had to put expansion on hold given that times are difficult.

Source: The Spirits Business, October 2020


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