February saw a slew of new whiskey offerings hit the U.S. market. Heaven Hill and Sagamore Spirit both launched new limited edition whiskeys while Michter’s released its 10-Year Kentucky Straight Bourbon. Brands also braced themselves for March with a couple of St. Patrick’s Day-themed products hitting the shelves. Below is Park Street’s full product release recap for February 2023.

February 2023 Alcohol Industry Launch Recap

Malibu Launches Malibu Peach

This month Pernod Ricard’s Malibu Carribean Rum introduced its fourth SKU to the brand’s ripe and juicy range: Malibu Peach. The brand will also be adding Malibu peach to its line of ready-to-drink cocktails in the form of Malibu Peach Rum Punch. The new offerings are available at retailers nationwide in 50mL, 750mL, 1L and 1.75L bottles and 12oz canned cocktails. “Malibu is all about the ‘Do Whatever Tastes Good’ mindset, no matter the time of year, so what better way to bring the summer vibes than with Malibu Peach. With peach being a top five summer flavor, we’re excited to introduce this innovation to the Malibu portfolio and to consumers just in time for the warmer months,” commented Devaunshi Mahadevia, Brand Director of Marketing, Malibu. (Source)

Sagamore Spirit Releases 8-Year-Old Rye Whiskey

Sagamore Spirit has launched its latest limited edition offering: Sagamore Spirit Reserve Series 8-Year-Old Rye Whiskey. The liquid is aged in new charred American white oak barrels for 8 years to give it flavors of molasses, orange, and candied ginger and notes of clove and smoked vanilla on the nose. This is the first time that Sagamore’s 8-Year-Old Rye Whiskey will be available throughout the entirety of the brand’s domestic footprint. The new SKU will be available in 750mL formats for a suggested retail price of $79.  “Our 8-Year-Old Rye Whiskey comes from some of the first liquid we put into barrels and set us on the path to where we are today. More time in a barrel doesn’t always translate to better whiskey, but this release shows what can come from careful, expert aging and thoughtful blending. The patience and care our distilling team took with this release dating back over eight years ago set the blueprint for the whiskies that would follow,” noted Brian Treacy, Sagamore Spirit’s co-founder and president. (Source)

Athletic Brewing and Super Coffee Create World’s First Pre-Workout Brew

Athletic Brewing Company has partnered with Super Coffee, the third-largest bottled coffee brand in the U.S., to create the world’s first pre-workout non-alcoholic beer called Suped Up. The beer is brewed with high-quality coffee and spent brewer’s grains, resulting in a rich, Extra Dark brew that contains 5 grams of protein. The idea for Suped Up came from Athletic Brewing co-founder Bill Shufelt and Super Coffee co-founder Jimmy DeCicco, who recognized an overlap in their respective customer bases. Suped Up will be available exclusively on athleticbrewing.com for a limited time beginning Tuesday, March 7, 2023. Athletic Brewing Co-Founder and Chief Product Officer John Walker commented, “It took us several months to develop and refine our process, but we’re super excited with the final recipe. It has distinct roasty and chocolatey notes with a pop of bold coffee flavor.” (Source)

Don Julio Unveils New Rosado Premium Tequila

Don Julio announced the addition of a permanent rosado tequila to its portfolio. The reposado, with an ABV of 40%, is aged for four months in ruby port wine casks that give it a signature pink color. The rosado tequila is positioned as a daytime-friendly reposado, providing a high-quality option for afternoon sipping. The additive-free spirit retails for $125.99 and is currently available for presale on ReserveBar. “What we wanted to do is give consumers that incredible luxury tequila experience, but more grounded in daytime drinking,” said Christina Choi, Diageo senior vice president. “There really wasn’t anything, from a luxury tequila standpoint, that was really meeting that need. And so, through the innovative spirit of Don Julio, we really wanted to create this reposado that’s so incredibly smooth with these beautiful characteristics.” (Source)

Beach Whiskey Introduces New Spirit-Based Canned Cocktails

Beach Whiskey, owned by Darco Spirits, has launched a new line of canned cocktails. The four fruit-forward, summer-inspired flavors include Watermelon Peach, Mango Lemonade, Pineapple Coconut, and Strawberry Lemonade. Each canned cocktail contains clear Beach Whiskey, which is made using a unique filtration process and has a 5% ABV. The 355 ML cans are available in 4-packs for $13.99 at nationwide retailers such as GoPuff, Save Mart, Ridley’s, Jackson’s, and more. Rebecca Running, CEO of Darco Spirits, stated, “Beach Whiskey is designed for consumers who are passionate about adventure, making cocktails a natural extension as they provide our quality whiskey in an easy, grab-and-go format. We hope our cans will be deliciously refreshing and enjoyed responsibly by beach goers who are getting away for Spring Break.” (Source)

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Lost Lantern Announces 2023 Single Cask Releases

Lost Lantern, an independent bottler of American whiskey, has announced the release of its ninth single cask collection since launching in 2020. The Spring 2023 cohort features four limited-edition single casks from three distilleries, including Westland Distillery in Washington, Watershed Distillery in Ohio, and Corbin Cash Distillery in California. All casks are aged at least 7 years, and it is Lost Lantern’s first release of 2023, following its recognition as the 2023 Independent Bottler of the Year at the Icons of Whisky Awards America in February. The Spring 2023 Single Cask Collection will be available for sale starting March 1st on LostLanternWhiskey.com, Seelbachs.com, and select retailers in California and Alberta, Canada. (Source)

Northcross Irish Whiskey: New Triple Wood Expression

Latitude Beverage has announced the release of Northcross Triple Wood Irish Whiskey just in time for St. Patrick’s Day. The new whiskey, crafted at the Great Northern Distillery in Ireland, is made from a blend of whiskies, distilled in copper pot stills, and matured in a combination of ex-Bourbon barrels, Oloroso Sherry casks and virgin American Oak.  Terry Lozoff, Spirits Director at Latitude Beverage, said, “The triple maturation process used to craft Northcross brings an impressive level of flavor and complexity to the spirit, especially considering the $25 price point. It’s a distinctive alternative to other similarly-priced Irish whiskeys, making it a great option for not only cocktails but also for sipping neat or enjoying on the rocks.” (Source)

Suntory Releases World Whisky Ao

The House of Suntory has released its first-ever world blended whiskey, Suntory World Whisky Ao, in the U.S. market after previously being available in Japan and Global Travel Retail only. The whiskey is a blend of whiskies from Suntory Group’s distilleries in five of the world’s whiskey regions: Scotland, Ireland, Canada, Japan, and the U.S. The whiskey is named after the oceans that connect these whiskies, and its bottle is five-sided in honor of the five major whiskey-making regions. Fifth-generation Suntory Chief Blender, Shinji Fukuyo, selected the liquids for the blend, and the bottle features calligraphic lettering by Japanese calligrapher Tansetsu Ogino to represent the whiskies’ global origins and Japanese craftsmanship. Suntory World Whisky Ao is bottled at 43% ABV and has a suggested retail price of $55 per 700-ml bottle. (Source)

Barrell Bourbon Batch 034”, 114 Proof is Now Available

Barrell Craft Spirits has announced the release of Barrell Bourbon Batch 034, a blend of straight bourbon whiskeys distilled and aged in Tennessee, Kentucky, and Indiana. The selection of 6, 8, 10, and 15-year-old barrels were aged in American white oak barrels and bottled at 114.62 proof cask strength. The suggested retail price is $90 and it is available for purchase online now. The palate showcases rich port notes supported by Seville orange and cola. The finish sustains notes of shiso, licorice root, and peanut butter cup, with an additional pop of iron and slate. (Source)

Heaven Hill Unveils 2023 Heritage Collection Whiskey

Heaven Hill Distillery has unveiled the 2023 edition of its highly limited annual release, the Heaven Hill Heritage Collection. The latest release features the Kentucky Straight Corn Whiskey mashbill, a blend of 80% corn, 12% malted barley and 8% rye. Bottled at 115 proof and aged for 20 years, the whiskey is made up of 110 barrels produced in October 2002, pulled from the third floor of Rickhouse 1K. The nose presents toasted corn and oak spices, while the palate brings aged oak and walnuts with a finish of wood spices and hints of corn sweetness. Heaven Hill Master Distiller Conor O’ Driscoll said: “The ability to offer consumers an ultra-aged corn whiskey product is a true testament to the forward-thinking innovation the company has practiced for decades and continues to practice to this day”. Heaven Hill Heritage Collection 20-Year-Old Kentucky Straight Corn Whiskey will be available from March 1, 2023, on a limited basis for a suggested retail price of $289.99 per 750-ml bottle. (Source)

Baileys Dropped a Vanilla Mint Shake Flavor in Time for St. Patrick’s Day

Baileys Irish Cream has announced the launch of Vanilla Mint Shake, a new addition to its lineup of cream liqueurs in honor of St. Patrick’s Day. The new product, which is green in color, is a blend of flavors of mint, vanilla, chocolate, and cream. According to Baileys, it can be served in a variety of ways, including as a milkshake, in a festive flavored shot, or over ice cream. The spirit will only be available for a limited time. Sophie Kelly, Diageo North America SVP of Whiskies and Liqueur, said in a press release, “This St. Patrick’s Day, Baileys is going minty green for the first time ever! We are absolutely thrilled to provide a new delicious indulgence for everyone’s annual celebrations. St. Patrick’s Day is always a time when people come together to have a bit of fun and toast to the Emerald Isle, and we hope this year it’s with the decadent Baileys Vanilla Mint Shake.” (Source)

Conor McGregor & Proper No. Twelve Irish Whiskey Introduce New Irish Apple Flavor

Proper No. Twelve Irish Whiskey, co-founded by Conor McGregor, has announced the release of its latest addition, Proper No. Twelve Irish Apple. Available in nationwide in 50ml, 750ml and 1-liter bottles, the new whiskey features notes of warm caramel, oak, browned butter, and crisp Irish apple, and boasts a 70-proof alcohol content. Speaking about the new product, McGregor said, “This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with a smooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I’d never settle for less.” (Source)

19 Crimes Launches ‘Stout-Style’ Syrah Blend for St. Patrick’s Day

19 Crimes, owned by Treasury Wine Estates, has announced the release of a limited edition “stout-style” Syrah blend wine in honor of St. Patrick’s Day on March 17. The Revolutionary Blend is a specially created wine with flavors of coffee, caramel, and roasted malt to evoke memories of an Irish stout. John Devoy, who was “part of the Irish Republican brotherhood and the mastermind behind the most daring prison escape in Australian history, the Catalpa Rescue,” is featured on the label. John Wardley, the Vice President of 19 Crimes, said in a press release, “We are happy to drop a limited edition bottle to feature John Devoy and find a unique way to tell his story this St. Patrick’s Day. We continue to celebrate those in the 19 Crimes family for their rich history of boldness, like John Devoy, Snoop Dogg, and Martha Stewart.” (Source)

Crafthouse Cocktails Launches Highballs

Crafthouse Cocktails, a ready-to-drink (RTD) cocktail brand co-founded by bartender Charles Joly and bar owner/restaurateur Matt Lindner, has launched two new highballs: Gin & Tonic and Vodka Soda. The drinks feature small-batch craft spirits, all-natural ingredients, and eco-conscious, recyclable packaging. The Gin & Tonic is made using custom gin with a balance of traditional botanicals, real tonic, and a splash of lime juice. The Vodka Soda contains premium vodka, carbonated seltzer water, and real lemon juice. Both highballs are best served well-chilled or over ice and are 10% ABV and 7.5% ABV, respectively. Crafthouse Cocktails’ new releases are currently available in Colorado, New York, Wisconsin, and California at select retailers and on Reservebar and Crafthouse Cocktails’ website, with shipping available to several states. The suggested retail price is $5.99 per single can (375ml). (Source)

Michter’s 10-Year Bourbon Will Hit Starting in March

Michter’s Distillery has announced the release of its 10-Year Kentucky Straight Bourbon, marking the first time the single-barrel whiskey has been released since 2021. The company opted not to release any of the limited-release whiskey in 2022, citing its goal to produce “the greatest American whiskey” and the desire to ensure that the 10-Year Bourbon was exceptional.  “I thought that the 10 Year Bourbon we are now releasing was drinking beautifully last year, but our Master Distiller Dan McKee and our Master of Maturation Andrea Wilson told me that with one more year of maturation it would be extraordinary,” stated Michter’s President Joseph J. Magliocco. (Source)

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