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According to latest Nielsen CGA report, imported beer is setting the pace in beer; outperforming total beer in volume and dollar sales

Beer on table of cellar in brewery

Spirits remain the top performing mega category, however the greatest growth opportunities exist in the imported beer sub-segment. Import dollar sales outperformed total beer by 5.4% over the past 52 weeks. Advances in distribution, stocking and higher consumption are key factors in the steady growth.

Source: Nielsen, December 5, 2016