You may feel that you’ve found the right formula for your product to fly off shelves across the country, but Felishia Shakeer, Park Street’s Federal Compliance Manager, is here to make sure that your formula can get through the crucial first step of receiving an approval from the Alcohol Tobacco Tax and Trade Bureau (TTB). Brand owners looking to get their product on the market must first ensure that they are in line with TTB regulations so there’s no time lost before they’re ready to make sales.

In the latest video from Park Street University, Shakeer assists brand owners in understanding the ins and outs of TTB formula approval regulations. Shakeer will take you through the reasons the TTB regulates certain products, whether or not your product will need to go through formula analysis, and what to be aware of when putting together a formula application.