The pandemic had a varying impact across the beverage alcohol industry. Spirits brands both big and small have learned to adjust their business models to fit a landscape that is now constantly evolving.

In this talk, Maggie Quinn, Director of Public Relations at the Distilled Spirits Council of the United States, explains the state of the market post-Covid, focusing on how the pandemic affected traditional sales modes while ushering in new ones. She dives into the growing direct-to-consumer channel and explains how this can supplement a loss of on-premise sales.

“Many distillers, as we know, have found that DTC can accelerate sales to new consumers and there is currently a high consumer level interest of shipment of spirits,” reveals Quinn. “Wine has done it for years, they’ve been able to coexist within the three-tier system and we see DTC as an onboard for the three-tier system in terms of shipping spirits. It will only complement it.”