Contact Us Today









Wine boss pans lack of acumen

TREASURY Wine Estates chief executive David Dearie has criticised the Australian wine industry for being lazy, with poor marketing and lack of innovation and little understanding of the consumer.

“We’ve been . . . a bit lazy, a bit fragmented (and) not a lot of money to spend on brands and a lot of focus on being great at wine but not necessarily telling anyone about it,” he said yesterday.

Source: http://www.theaustralian.com.au/business/companies/wine-boss-pans-lack-of-acumen/story-fn91v9q3-1226527022915