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TTB Regulations on Health Related Statements

The recent boom of healthier alcoholic drink options reflects the trend oBN-PB381_0724go_P_20160724133333f US consumers living healthier lifestyles.  The trend has resulted in a surge of investment from producers in low to non-alcoholic, organic, and natural beverages.  It is essential that suppliers remember the TTB’s regulations regarding health related statements on their labels.  Any statements that infer a relationship between alcohol and health benefits, suggest a “physical or psychological sensation” as result of alcohol consumption, and “claims of nutritional value” are all forbidden.  Statements that imply a connection to a disease or “refer consumers to a third party” regarding health effects of alcohol are also prohibited.  The TTB is taking health related statements on labels seriously and could require a disclaimer if a claim is misleading.

Source: Wall Street Journal