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TTB issues guidelines for voluntary serving facts statements: allows suppliers to provide consumers with nutritional information including calories per serving

May 29, 2013

Washington, DC — On May 28, 2013, the Alcohol and Tobacco Tax and Trade Bureau
(TTB) issued a ruling (Ruling 2013-2) that allows alcohol beverage industry members to
provide consumers with nutritional information about their products and provides
guidelines to ensure that the information is presented in a consistent and nonmisleading manner.
The Federal Alcohol Administration Act provides for regulation of the labeling and
advertising of distilled spirits, wine, and malt beverages to prevent consumer deception,
to provide consumers with adequate information as to the identity and quality of the
product, and to prohibit false or misleading statements.
The ruling allows “Serving Facts” statements that include the serving size, the number
of servings per container, the number of calories, and the number of grams of
carbohydrates, protein, and fat per serving. Additionally, Serving Facts statements may
include information about the alcohol content of the product as a percentage of alcohol
by volume and may also include a statement of the fluid ounces of pure ethyl alcohol
per serving.
Industry members will not need to apply for new label approval to add a Serving Facts
statement if it conforms to the examples contained in the ruling.
TTB is providing this interim guidance on the use of optional Serving Facts statements
on labels and in advertisements pending the completion of rulemaking on this matter.
The Ruling can be found at http://www.ttb.gov/rulings/2013-2.pdf.

Source: TTB

http://www.ttb.gov/press/fy13/press-release-fy-13-09.pdf