https://youtu.be/emVuUNYX18A If you’ve set up ads on Facebook or Instagram in the past, you’re likely familiar with their demographic, regional, and interest targeting. But there are a number of ways you can learn...
Podcast Episode: The Major Demographic Trends Impacting Alcohol Consumption
In 2019, Rabobank analyst Bourcard Nesin noticed the media reporting that the public was drinking less and millennials were to blame. He decided to research the validity of that claim, and the data he found was not what he...
What it Takes to Build a Successful Celebrity Partnership
From Ryan Reynolds at Aviation American Gin to Dwayne Johnson at Teremana Tequila, celebrity involvement in the beverage alcohol industry seems to be at an all-time high. The alcohol category provides a unique opportunity...
Top 5 Google Analytics Reports for Beverage Alcohol Brands
https://youtu.be/82LE1Gs1NJA With the mass transition to digital operations, it is more important than ever that beverage alcohol brands be in control of the data at their fingertips. In this video, Kim Nguyen,...
Craft beer sales booming
The latest research from Chicago-based Mintel, a global supplier of product research, shows that sales of craft beer nearly doubled between 2007 and 2012 — growing from $5.7 billion in 2007 to $12 billion in 2012. And per...
Bacardi Chief Marketing Officer Quits
In a statement, the Bermuda-based company said Lagnado would leave her role as chief marketing officer and President of Bacardi Global Brands over the next few months. “We thank Silvia for her contributions and dedication...