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Ultimate Beverage Challenge

May 13, 2013

Website: https://www.ultimate-beverage.com/

Overview: Ultimate Beverage Challenge’s primary goal is to generate a new platinum standard of trustworthiness, integrity, reliability, and, most important, meaningful and relevant results to international beverage competitions in order to recognize the highest degree of product quality.

Procedure: Panels of highly qualified experts blind taste/evaluate flights of distilled spirits by classifications within major spirits categories, employing a custom-created, multistage format. Judges record their findings on a worksheet on which they score each product on the 100-point scale. The products from each category that score 90 or more undergo another level of evaluation by UBC.

Categories: Products whose aggregate scores are from 95-100 are cited with “Category Benchmark/Ultimate Recommendation”; 90-94 will be cited with the designation “Excellent/Highly Recommended” 85-89 will be cited as “Very Good/Strongly Recommended”;80-84 will be cited as “Good/Recommended”.

Requirements: Any commercial spirit that complies with the classification codes

Entry Deadline: February 22, 2013 for Spirits. May 17, 2013 for Wine

Marketing Material / Artwork: Every medal winner will receive FREE marketing resources such as, downloadable logos & medals. US Customs documentation support for non-importers. Purchase of winner’s spirits directly from UBC web-site

Open to Public: No


May 13, 2013
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