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Strong growth for Cognac

The strong growth of the Cognac sector is expected to continue for the foreseeable future, according to recent research, primarily driven by increased consumption in the US, China and the UK.

A joint report from the IWSR and just-drinks shows that the sector will continue to grow and that global consumption of Cognac will increase by approximately 2 million cases by 2021. Research also estimates that the US market, the largest market for Cognac by consumer, will surpass the 6 million case barrier by 2021. The sector is also expected to focus more on value over volume in the coming years as consumers shift from VSOP to VS segments and brands.

Source: IWSR Magazine, April 2017