October 21, 2013
During September, nine-liter spirits case sales in the control states were up 1.4% compared to sales during the same period last year. Rolling-twelve month volumes grew at 1.8%, up from August’s 1.1%. Iowa, Maine, Michigan, Mississippi, New Hampshire, Pennsylvania, West Virginia, and Wyoming reported monthly growth rates exceeding their twelve month trends.
Control state spirits shelf dollars were up 3.7% during September while trending at 4.6% during the past twelve months. Maine, Michigan, Mississippi, New Hampshire, Pennsylvania, and Wyoming reported growth rates that exceeded their twelve month trends.
Price/Mix for September was 2.3%, lagging August’s 3.1%.
During September, Irish Whiskey, with 0.9% share of the control states spirits market, was the fastest growing category with 10.0% growth reported and a twelve month growth trend of 14.3%. Vodka, with 33% share, grew during the same periods at 1.7% and 2.1%. During September Cocktails and Cordials grew at rates that exceeded their twelve-month trends.
September’s nine-liter wine case sales growth rate was 3.3%. Pennsylvania, New Hampshire, Utah, Mississippi, Montgomery County Maryland, and Wyoming reported 4.4%, -0.5%, 1.7%, 3.5%, 4.9%, and 12.1%, respectively. September’s rolling-twelve month wine volume growth, 1.5%, is a slight improvement over August’s 1.2%.
| 9L Cases CM % Chg | Shelf $ CM % Chg | Price/Mix | Control States | |
|
Total Control States |
1.4 |
3.7 |
2.3% |
|
|
Central Region |
2.9 |
4.8 |
1.9% |
IA, MD, MI, OH, PA, WV |
|
NE Region |
1.9 |
7.6 |
5.7% |
ME, NH, VT |
|
NW Region |
0.3 |
3.4 |
3.1% |
ID, MT, OR, UT, WY |
|
Southern Region |
-0.8 |
1.1 |
1.9% |
AL, MS, NC, VA |
Source: NABCA