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Premium brands lead US spirits sales

Nielsen CGA reports show rapid sales increase within the spirits sector throughout the US, surpassing sales of both wine and beer and establishing spirits as the leading adult beverage category. The report suggests this growth could be attributed to a shift in consumer trends, now favoring premium and ultra-premium brands. Spirits in this category have seen faster growth than lower-priced brands. Premium and ultra-premium tequila and whiskey have highlighted this growth, driving sales in both on and off premise categories.

“In this modern, experience-driven on-premise environment, premiumization is evident in all categories, however no category highlights this more than spirits,” proposes Scott Elliot, SVP at Nielsen CGA. “High-end spirits now account for 55% of total spirits volume and 62% of dollar sales.” While dollar figures have increased, volumes have stayed about the same throughout spirits sales. Consumers aren’t necessarily drinking more, but rather focusing on the quality of what they are drinking.

Source: The Spirits Business, December 2017