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New Capabilities for Nielsen Liquor Data

 

Liquor Store Sign

Client demand for greater insight into the challenging, fragmented, and highly important On Premise market has pushed the market research and data giant, Nielsen, to develop the Nielsen CGA On Premise service to compare On Premise and Off Premise markets. This service measures restaurant and bar sales and allows them to compare those sales to traditional Off Premise accounts. “It’s critical that, given the fast moving, competitive and fragmented  nature of the channel, On Premise operators and suppliers are keenly aware of trends, and can pivot quickly to capitalize.” Being able to see trends, such as declining sales in flavored Vodkas and increasing sales in Brandy, Cognac, and flavored Rum, will
allow liquor companies and On Premise businesses to react to market demands in a timely manner.

Source: Nielsen