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Market Insight: Rise of Non-Alcoholic Beer

A trend that is expecBudweiserted to gain traction in the near future is the presence of low and non-alcoholic beer in the US market.  While the concept was first introduced as far back as the 1980s, it never took wind.  Now serving a much more health conscious consumer, Anheuser-Busch InBev is forecasting that “lower and zero strength beer will grow to make up 20% its sales by the end of 2025.”  With those kinds of numbers, it is feasible that both big suppliers and small craft breweries will start producing their own versions of the beer in no time.  As a response, wholesalers will naturally start to focus on including low and non-alcoholic beers in their portfolios.

Source: the drinks business