October 17, 2013

The grape harvest in the European Union has picked up from the extremely bad 2012 season, wine experts said. But key regions in France are still struggling because of bad weather.

Several wine-producing regions had the worst harvest in a half-century last year, so the European vintners want to regain global market share with a more bountiful harvest. Overall EU production is estimated to swell by 15.2 percent compared with last year.

Thierry Coste, an expert with the EU farmers’ union, said Wednesday that overall production will still be below the five-year average. France remained well below the 2011 levels, but Italy and Spain have enjoyed sizable increases.

“We are happy that we have broken with the negative spiral,” Coste said.

The European harvest is essential to the global wine industry since the 28-nation EU accounts for about two-thirds of global production and 70 percent of exports, according to European Commission figures.

After output slumped to 148 million hectoliters in 2012 from an average of 175 million hectoliters, it’s expected to be back up to around 170 million hectoliters. Coste said it will allow them to get back some market share lost to international competitors like South Africa and Chile.

Still, there was some bad news, especially in France.

“There have been some serious concerns due to weather vagaries for Bordeaux, the Loire Valley and Burgundy because the hail was much stronger and intense than usual,” he said, referring to freak hailstorms in late spring that ravaged some of the finest French vineyards.

“Great areas have been strongly affected,” Coste said. On top of that, he said the Merlot grape, an essential ingredient in Bordeaux reds, was having trouble flowering.

French production, which dropped from 50.2 million hectoliters in 2011 to 41.4 million last year, is expected to recover only to 44.1 million hectoliters.

Not all is bad news for France. The Champagne region, where an unusual growing season was followed by late harvesting, still has the promise of a great year, the local vintners’ committee said.

And when it comes to quality, Coste is hopeful.

“This year the wines might have less maturity and less power than other years. But they will fully express the land they are on,” Coste said.

The top European wines often do very well abroad. Overall, the EU vintners are specifically looking at the U.S.

“What we are realizing today is that there is this high demand in the United States and Europe can fulfill that demand,” Coste said.

Source: Boston Herald

https://bostonherald.com/business/business_markets/2013/10/wine_experts_eu_vintners_recover_from_bad_harvest 

Start Enhancing Your Productivity Today

Over 3,000 Alcoholic Beverage brands have experienced the benefits of partnering with us to enhance their productivity. Contact us and find out how Park Street can start helping your brand today.