Berentzen Gruppe AG, one of Germany’s oldest and largest spirits suppliers, is pleased to announce the appointment of Mr. Scott Campbell as President of Berentzen USA.
Mr. Campbell has more than two decades of industry experience and is recognized for his achievements in sales management and advanced data analytics. Previously, Mr. Campbell served as part of the U.S. executive team of scotch producer Whyte & Mackay, which presided over the double-digit annual growth of The Dalmore Single Malt and John Barr blends. Prior to Whyte & Mackay, Mr. Campbell was in various managerial roles in both sales and marketing at Pernod Ricard USA. Mr. Campbell will oversee the existing Berentzen liqueur brands in the U.S. as well as launching multiple innovation brands in 2014. He will report to Torsten Timm, Managing Director of Berentzen AG’s international division.
According to Mr. Timm, “Scott has an excellent track record of success and a powerful combination of sales management abilities and analytical rigor. He also brings a valuable network of relationships from his two decades in the U.S. market.”
“It is an exciting time to be part of Berentzen and its rich history of more than 250 years. We intend to leverage that history, together with the company’s strong resource base, to grow the core Berentzen liqueur brands in the U.S. while introducing some very compelling new products for this market,” adds Mr. Campbell.
As part of its growth strategy in the U.S., Berentzen USA has appointed Park Street LLC to be its exclusive importer in the U.S. Park Street will also provide enterprise resource planning solutions, including logistics, regulatory compliance, distributor customer service, data management, and business management tools.
“As a publicly traded company in Germany, Berentzen AG has extremely high requirements for reporting, transparency, and professional service levels. After an extensive search in the market, we found Park Street to be the best fit for our business,” comments Mr. Campbell. “Utilizing Park Street’s solutions and services, Berentzen USA will be able to accelerate the rollout of our products, optimize our investment allocation and be resolutely focused on growing sales.”
Says Park Street’s CEO, Dr. Harry Kohlmann, “We are excited to be working with Berentzen USA and we look forward to providing them with our full support as their business evolves and grows here in the U.S. market.”
Source: The Baddish Group